New product launches
A planned launch for new registrations: target pharmacies, rep briefings, opening orders and early sales tracking.
A new product does best when it goes on the next route cycle with a clear plan. Before launch we agree the target pharmacies, the opening order levels and any introductory offer, and brief the reps with your material.
For the first three months we report sales and repeat orders for the new line separately so you can see how it is taking.
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